At present, the world is experiencing the fourth wave of epidemic peaks, with more than 10 million new cases reported every week for ten consecutive weeks. Local clusters are on the rise in many countries and places, and many countries and regions continue to set new records for new cases in a single day. It has had a significant and profound impact on various industries around the world for a long time. Among them, traditional tourism has become one of the most deeply affected industries. Due to travel restrictions, suburban leisure has become one of the hot topics nowadays, especially suburban camping activities. Peripheral industries are heating up, ranging from camp accommodation to outdoor supplies, and a large number of popular new categories have emerged. Outdoor mobile power supply is one of the new categories showing explosive growth.
On the other hand, despite the raging epidemic, technological development has not stagnated. While the application of mobile smart terminals such as mobile phones and computers continues to increase, outdoor mobile power supplies can also be widely used in emergency power supplies for outdoor medical equipment and computer equipment at outdoor temporary nucleic acid monitoring points. Various anti-epidemic scenarios such as power supply, coupled with the policy environment of global carbon peaking and carbon neutrality, global industries are promoting the transformation of energy supply. Energy transformation determines the global need for “clean and green energy” power generation. Various factors will undoubtedly Outdoor power supply has pushed to the fast lane of development.
Outdoor power supplies are rapidly penetrating the global consumer market, and the market potential is huge. According to research data from Global Data Company (G1oba1Data), the global battery energy storage market will reach US$11.04 billion in 2025. According to relevant reports, outdoor power supplies are one of the fastest-growing categories in emerging industries. Three years ago, it was a very small category, but its compound growth rate in three years exceeded 300%. The number of people who participate in outdoor activities in the United States accounts for almost half of the total population of the United States. The number of people who participate in outdoor activities in China has increased rapidly in recent years and has exceeded 400 million at present.
Capricious, more or less affecting the lives of people from all walks of life, outdoor activities are limited in some areas, but the purchasing power of outdoor products has not diminished. The current continuous consumption of most customers is more based on their longing for a beautiful outdoor life after ending their stay-at-home status. In the current era of green travel, outdoor power supplies have the advantages of green environmental protection, large battery capacity, and wide range of applications. Unlike diesel generators that are noisy, burn oil, have a strong smell, and produce polluting gases, outdoor power supplies are synonymous with green travel. Outdoor power supplies are generally applicable to many application scenarios such as outdoor leisure, self-driving travel, family emergency, professional work, mobile office, film and television production, emergency rescue, live broadcast power supply, dormitory power outages, family gatherings, etc. In addition, outdoor power supplies are also It can play an important role in emergency disaster preparedness, medical rescue, environmental monitoring, surveying and mapping exploration, military informatization and other work of state organs and social public utilities. It can be said that energy storage power supply can be used in halls, kitchens, study rooms, and various social situations. In the case of power shortage, power outage, power limit, etc., the combination of portable energy storage products and solar panels forms a small power generation system to solve the emergency needs of households in climate change, fuel price fluctuations, vigorous development of outdoor activities, and the formation of low-carbon consumption habits of the public. Under the influence of appropriate policies and other factors, coupled with the fact that the application scenarios of energy storage power supply are very common, the development prospect of the outdoor energy storage power supply market can be said to be promising, and the entire category will inevitably gain a bit of glory in this wave of industry development. Countless world brands. The sudden emergence of the outdoor power supply category has also promoted the continuous breakthroughs in the research and development technology and the application of new materials and new processes in the entire portable energy storage industry. Outdoor power supply products are constantly iteratively updated, and various brand merchants continue to refresh industry records. With the popularization and research and development progress of various fast charging technologies, although the energy storage of outdoor mobile power supplies is getting bigger and bigger, the charging time is getting shorter and shorter, and the frequency of consumers’ use and purchase will inevitably become higher and higher. The first-generation outdoor power banks sold on the market in the early years are more like a large power bank. The biggest pain point of the product is that the charging time is too long and the design is too industrial. Technological upgrades have been carried out in other aspects. As the category technology development becomes increasingly mature, new technologies and new brands emerge in endlessly. The innovation of outdoor power supply products is gradually driving people’s new digital life in the global post-scene. The outdoor power supply has a smaller fashion design appearance, faster charging speed and 3 times the inverter technology.
Enthusiasm for outdoor sports has surged around the world. Self-driving tours, fishing, picnicking and camping, and follow-up photography have become mainstream leisure sports. As the quality of outdoor consumption improves, outdoor power supplies replace fuel generators and become the mainstream solution for outdoor electricity consumption. The background of the transformation of global green and clean energy supply has undoubtedly pushed outdoor power supplies into the fast lane of development. With the tilt of policies in various countries around the world, the future outdoor power supply industry chain will have more room for exploration, unlike most categories. Competition is the same. When competition shifts from supply and demand balance competition to core technology competition, from product competition to brand competition, the brand competition landscape in the outdoor mobile power industry is bound to be full of many variables, and it is a new track full of challenges. The rules are gradually being rewritten by new technologies, new processes, and new ideas, and outdoor power brands are gradually driving people’s new digital life in the global post-scenario.
Post time: Sep-06-2023
